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Understanding ETFs and How They Can Transform your Portfolio

Understanding Etfs
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Exchanged Traded Funds (ETFs) have stormed the marketplace in the last 10 years, leaving mutual funds virtually in the dust.  So what is an ETF; how does it work; and what is all the excitement about?

Definition of ETF

An Exchange Traded Fund operates much like a mutual fund, providing the ability to buy (or sell) a basket of securities with one purchase.  This provides a higher level of diversification than owning a handful of individual securities; and simplifies the process of reaching that goal.  Each ETF has its own investment objective, just like a mutual fund, so you can find almost any ‘investment flavor’ you are looking for.

Advantages of an ETF vs Mutual Fund

An ETF provides distinct advantages over a mutual fund.  Let’s take a look:

Passive and Active ETFs

ETFs historically were designed to mimic relatively static investment indices, such as the S&P 500, Russell 2000, and other well-known indices.  The holdings inside the original ETFs didn’t change much from year to year.  As their popularity has grown, many ETFs have incorporated more active strategies to their ETF Family.  These strategies, sometimes called Smart-Beta or Fundamental Investing, employ a rules-based system of managing portfolios.  These rules are considered the ‘algorithm’ that determines the construction of the portfolio.  Unlike a mutual fund manager who adheres to loosely defined investment disciplines, active ETF algorithms are clearly defined and more predictable, providing investors the certainty they are looking for when selecting an investment.

Proof is in the Pudding

The mainstream press has reported that mutual funds have seen asset outflows over the last several years.  This implies that investors are fleeing the market and hiding their assets under the mattress.  This couldn’t be further from the truth.  The untold story is that ETFs have seen record inflows of assets, far surpassing the outflows seen from mutual funds.  There are now over $3 trillion dollars invested in ETFs, which indicates that investors have figured out the distinct advantages these investment vehicles provide, relative to mutual funds. If you haven’t embraced ETFs in your portfolio, now is the time to rethink your strategy.


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